Jal Jeevan Mission & Swachh Bharat Mission- Grameen Campaign

The Department of Drinking Water and Sanitation (DDWS), which leads flagship programmes like Swachh Bharat Mission (Grameen) and Jal Jeevan Mission, faced a key challenge, its detailed, technical guidelines were difficult for last-mile teams to interpret and implement. We partnered with DDWS to simplify these complex documents into long-form explainer videos using clear, conversational language.

A structured content framework broke down national guidelines into actionable steps for state and district teams, frontline workers, and community mobilisers. Supported by regional examples, real scenarios, and simple visuals, the videos functioned as practical “how-to” guides rather than static information. This approach is enabling faster training, more consistent implementation, and reduced misinterpretation, driving stronger ownership and delivery of safe drinking water and sanitation services at the grassroots level.